Uncovering The Mysteries Of The Goolgle Crawl – Part Two
Remember that Google is not obligated in any way to index your site, it’s a company which is there to make as much money as possible and you need to play according to its rules.
By taking the time to better understand how Google performs its web crawls you’ll find yourself able to make more informed and educated decisions for your business.
In part one of this article we saw how using backlinks is the fastest way to successfully have your site indexed. That is really just the beginning however, to maintain your position in its rankings you’ll need to understand how to keep Google coming back.
Google loves content. The best way to keep Google interested in your site is to regularly, and by that I mean daily, update your site with good quality, fresh and original content.
With constant fresh content Google will regard your site as ‘live’ and be interested in coming back during each crawl to update its records with your new content. This is after all in Google’s best interests. Your site will be crawled far more frequently by establishing a history of regular updates.
While it’s true that the algorithms and various other parameters are complex there’s really no need to understand it that deeply. Don’t drive yourself crazy trying to conquer the secrets of Google!
The reality is that by simply understanding the basic and most foundational aspects of Google’s requirements you’ll be able to rank very well within search engines and successfully promote your business.
Google is only at the top because it has a reputation for providing the best search content results whenever you search so it’s in its best interests to keep constantly up to date. The task of indexing the entire scope of the web is a massive undertaking.
Nothing is very stable and most sites on Google are in ‘Everflux’, its far better to work on providing a great website experience to your visitors and to trust that Google really is smart enough to recognize it.
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