What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

On the time of flu season, we are advised by public health figures, and our mommies, to stay away from people who cough. We should always wash our hands, and avoid touching our mouth or nose if we haven’t cleaned them yet. The viral e-mail marketing and Internet have always had a strong relationship, as they complement each other. With the use of Internet, communication is speedier, and the financial cost is much smaller. For your message to be remembered, and easily understood, always take note of K.I.S.S. or Keep It Simple Stupid. Your audience prefer something short and easy, rather than long and complicated.

Smart viral marketing blueprint can easily take advantage of common human motivation. People have the innate desire to be popular and cool. Hence, greed usually drives people to do things. Ironically, greed can also dictate the lives of people who aspire for love and acceptance. Therefore, the need to communicate has established millions of websites and billions of e-mail messages.

People are naturally social. However, there are some exceptions. People who are deemed as nerds, who would rather stay on their room, and work on their computer, are usually considered one. According to social experts, each person has a close network consisted of 8 to 12 individuals. These are mostly their family, friends, and colleagues. Similarly, people who are into Internet can also establish their networks. These people create their relationships by collecting e-mail addresses, and website URLs. The online networks are mostly exploited by affiliate programs and e-mail lists. Hence, it is best to transfer messages to people with great networks, as information is spread out more fast.

Now, what you have to focus on is to establish a plan that includes building a rich network. You may include friends, colleagues, and family on your plan as they are willing to do this for free. Also, bear in mind what motivates people to pass the message.

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